Eight steps in developing effective communications Essay

Eight steps in developing effective communications - Essay Example Eight steps in developing effective communications Sulemana asserts that successful corporate communication plans are those created after a thorough appraisal of a corporation’s former and current strategies of communicating with its customers and employees. He cites a study conducted at Columbia University’s Centre of Continuing Education that found that an excellent communication plan is one that identifies ways that a given company can move from the status quo to its desired point in the future. Salisbury points out that change management is thus successful when it takes into consideration the views of the target group. Furthermore, this helps to cement choices of the kinds of communication styles one wishes to use, the budget, audiences to use and the ways of conducting an appraisal of the communications program. A plan also helps company executives to guard against last minute interruptions or unnecessary changes. They are also able to control effectively the program with great peace of mind. A proper communications strategy is a vital aspect of any company’s success. It determines a company’s perception by the outside world, which in turn determines the company’s reputation as well as profitability. It also enhances teamwork and understanding among the employees helping them to remain highly motivated. As a result, their productivity increases which serve to benefit the company. All companies should consider investing in a communications plan as it certainly has the potential to boost growth.

Germany and the German Assignment Example | Topics and Well Written Essays - 250 words

Germany and the German - Assignment Example Honestly, the film was a sorry reminder of a heinous event that all Germans and the rest of world wanted to forget. The Memorial to the Murdered Jews of Europe could not have been magnified through Eisenman’s architectural work as it seemed to emphasize the magnitude of death that defies rational and logical reasoning. People have already felt pain and anguish just to be reminded of the genocide that occurred during those times, especially the relatives of the victims. To be reminded time and again is creating a numbing experience which could have created callousness and indifference to the present generation. It is not to say that everyone has forgotten the incident. It is just to express that at times, those who were directly hurt and affected by the crimes would like to move on with the lives, remembering the happy times instead of the gruesome, painful events that cannot be retracted or changed by any form of monumental